Advertising as a strategic asset: scale, profitability, and global expansion

Learn to treat paid advertising as an investment decision rather than a cost to be eliminated. This webinar shows you how to move beyond the ROAS figures reported by advertising platforms and start making decisions based on actual profit – incorporating metrics such as contribution margin, break-even ROAS, MER, blended CAC, LTV:CAC, and payback period. We also cover entering new markets and attribution in a cookieless world. You will walk away with a five-metric dashboard and a 30-to-90-day action plan. Designed for CEOs and marketing leaders who want to approve budgets with greater discernment and monitor online advertising campaigns with a clearer, more informed perspective.