Webinars
Elevate your marketing team’s expertise with targeted sessions on the latest tools, frameworks, and performance strategies. Our webinars are designed for marketing leaders who want to turn knowledge into immediate, measurable impact. Browse our on-demand library and start building a sharper, more capable team today.
2h 59m
Advertising as a strategic asset: scale, profitability, and global expansion
12 episodes
0% complete
Learn how to turn paid advertising into a predictable growth engine, with a focus on scale, profitability, and expansion into new markets.
- Advertising Is Not a Cost: It’s a Capital Allocation
- The Truth Behind ROAS
- CAC and LTV: Business Health Indicators
- Real Profit vs. Revenue
- Localization vs. Translation
- Technical Structure and Budget
- Data as a Reducer of Risk
- The Operations Behind the Ads
- The End of Perfect Attribution
- Data Infrastructure (Server-Side)
- The CEO Dashboard
- Action Plan
Discover how to collect, organize, and activate first-party data to better understand your customers, reduce reliance on third-party cookies, and create more relevant campaigns.
- The End of Algorithm Dependency
- First-Party and Zero-Party Data
- The Anatomy of Lead Generation
- Progressive Profiling: The Art of Collecting Data Without Driving Users Away
- From Offline to Online: Connecting the Physical and Digital Worlds
- The CRM as the Data Command Center
- Server-Side Tracking: Restoring Data Reliability and Integrity
- Data Hygiene and GDPR Compliance (RGPD)
- Activation on Meta Ads and Google Ads
- Email Marketing and Automation: The Primary 1st-Party Data Channel
- Attribution and Measurement Without Cookies
- Data-Driven Culture: Getting the Whole Company on Board
- Artificial Intelligence and the Future of First-Party Data
- 90-Day Action Plan - Bonus Episode
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Live Events
Join us for immersive, hands-on live sessions designed to equip your marketing team with practical skills and actionable strategies. Built for marketing leaders and marketing teams, our events foster real-time learning and direct interaction with experts. Select an event below to secure your spot and give your team a competitive edge.
11
NOV
How to prepare your team for Black Friday and the holiday season
Black Friday and Christmas are the annual test of your company’s digital maturity. In this 2-hour session, we show you how to prepare your team for this peak activity period. The approach is highly practical: by the end, you will leave with an action plan ready to implement in your business.
- Wednesday, 11 de November de 2026
- 19:00 - 21:00
- Zoom
Black Friday and Christmas are the annual test of your company’s digital maturity. In this 2-hour session, we show you how to prepare your team for this peak activity period. The approach is highly practical: by the end, you will leave with an action plan ready to implement in your business.
6
JAN
Key Marketing Trends in 2027
A 3 hours session in which we analyze participants’ websites live and come away with a list of action items.
- Wednesday, 6 de January de 2027
- 14h - 17h
- Lisboa, LACS Cais do Sodré
Each participant submits their website at the start. We analyze them live, in order, and everyone leaves with a concrete list of priorities.