Category: Internationalization

Business Strategy
Internationalization

From Local Team to Global Team: How to Maintain Cultural Cohesion When the Company Doubles in Size

There is a moment in a company’s growth when, suddenly, the founder stops knowing everyone by name. If you are reading this and you lead a business that grew fast, you know what I mean. Two years ago, the team fit in one room. Decisions were made over lunch, everyone knew what the others were […]

Business Strategy
Internationalization

The Dangers of Internationalisation Without a Plan: Phased Expansion Reduces the Risk of Bankruptcy in SMEs

There is a conversation I have had many times, first at Google and now with Portuguese companies. It almost always starts the same way: “We have been getting inquiries from clients in Spain (or France, or the UK). We think it is time to go abroad.” If you are reading this and you lead an […]